MADONNA is launching her second lifestyle brand

MADONNA is launching her second lifestyle brand, following the success of her debut Material Girl label. The star's new line, entitled Truth Or Dare by Madonna, will be targeted at an older audience to her previous offering and will start with fragrance. Accessories are planned for 2012, including footwear, handbags and underwear.

The news comes after the singer signed a deal with brand management company, Iconix Brand Group. Read more